I’m Melissa Barban, and I’ve built multiple successful, award-winning wedding businesses since 2009. I am a multi-award-winning Wedding Designer, Florist, Wedding Business Coach, and Marketing Strategist.

I built a successful wedding business after learning many entrepreneurial lessons through mistakes, and now I’m here to help creative wedding pros like you do the same — minus the costly mistakes. I’ve been a full-time wedding planner since 2012. In other words, I’ve been where you are, and I know that some workdays are prettier than others…

Attention wedding business owners

Imagine if you could grow your wedding business to 6 figures and beyond without overwhelm, burnout and non-stop hustling.
To be a successful wedding business owner, you either adapt and evolve (and succeed in the process) or you go extinct. Don’t go extinct.

I help wedding pros build a profitable and recognizable brand. Building the kind of wedding business you want doesn’t have to be hard. In fact, growing your business can be easy. The secret is working with someone who has been where you want to go.

As a wedding professional, you may be surprised to learn that being overworked, overwhelmed, and underpaid isn’t a job requirement.

You know you should be booking more weddings and making more money by now but you can’t keep up with the many hats you are wearing just to pay the bills and you are severely burnout

When to Decide If You Need to Invest in Coaching?

You’re attracting all the wrong clients — or no clients at all.
You want to grow your team, but don’t know where to start or how you can afford a team.
You’re ready to take your wedding planning business from side-hustle status to a stable career.
You’re looking for a personalized, hand-holding but no sugar-coating wake-up call to climb your way into success.

We don’t believe in a one size fits all model because we know your needs will be different depending on your stage in business and your needs. We’ll work together as much or as little as you need professional support for, anywhere from 3 to 6 months is needed to launch or revamp your wedding business in a way that aligns your goals developing a successful strategy for you to implement.

We’ll tackle how you can be better equipped to say bye to those red-flaggers, build a marketing plan that doesn’t require you to spend your life on social media, and get your business processes streamlined so you can truly balance your business and your personal life. Start working smarter, not harder!

Ready to Design Your Dream Wedding Business?

Business coaching is for smart, successful, ambitious wedding pros (ie, you).

I help ambitious Wedding Pros design and grow their ideal businesses. Empowering you to achieve success on your own terms—it’s all about balance baby, less is more.

So you can build a biz that suits the life you want, not just your bottom line.

Pick My Brain

In your private consultation, we can cover just about anything. Looking for an audit of your packages and pricing? Need help narrowing down your ideal client? Want to brainstorm a 90-day social media strategy together? These mini consults are jam-packed with strategy just for you and your business, giving you an opportunity to tap into my expertise and get a quick win.

Investment: Book one 90-minute virtual consult for only $199.98 or 3 for $549.98 (+ applicable taxes).

Personalized Guidance: Receive tailored advice to address your specific business challenges.
Rapid Growth: Accelerate your business growth with focused strategies.
Accountability: Stay motivated and on track with check-ins.
Confidentiality: Share your ideas and concerns in a safe and supportive environment.

This one-on-one signature session is perfect for those getting ready to launch their business or transition from a side hustle to full-time entrepreneurship.

Whether you’re an aspiring wedding professional who wants to set yourself up for success from day one or you’re established and want to run your wedding business with less stress, I’m here to help you get the clarity, mentorship, and expertise you need to take your wedding business to the next level.

We will provide you with checklists and templates to get you started or re-started for profitability.

Items include:

Business Plan template
Social media audit (2 accounts)
Website Audit Basic
How to price your product or service for profitability (industry standards)
Review of your packages and pricing for profitability
Blogs overview and one blog review
Review of the legal terms for your client contract
Sales & Marketing strategies
Information on grants
Business references for grants and Entrepreneur Resources
Discounts off Conference & Masterclass tickets
One 30-minute in-person consult

Investment: Four 6-hour sessions (can be stretched over the course of 30 days) — $2,699.98 (+ applicable taxes).

Did you know that most businesses fail due to a lack of planning and foundation building in the first year?

Do you need to clarify your goals, design your ideal life and business, and define your version of work-life balance? Whether you’re already in business or just starting out, this is perfect for those who are in year 1-3 of their business, now needing to hire a team or already have 1-2 employees.

What We’ll Cover:

Narrowing down your ideal client — You may realize your ideal client isn’t the luxury clientele you’ve been eyeing. This helps you get specific with your brand, your messaging, and focus more time and energy on clients that will help build your ideal portfolio.
Audit (or create) your pricing, packages, and processes — Ensure they are profitable, factor in the scope of work, and better fit your ideal clients’ needs. This helps improve your booking rates and increase profitability.
Identify what sets you apart — Discover what makes you unique in your industry and how to capture it in your branding and marketing — without a $10K custom rebrand or expensive outsourcing for content creation or conversion copy.
Elevate your client experience — Design an effective onboarding process, create basic email templates, and develop sales materials. This ensures you stand out and make a memorable first impression.
Practice proven sales call strategies — Increase your close rate using non-icky sales tactics, so you spend less time on unpaid consultation calls.
Build a personalized marketing strategy — Develop a website and social media plan that attracts inquiries and expands your vendor network with colleagues you’re excited to work with.
Create an SOP manual for your company to streamline operations and assist with staff management.
Develop HR templates for employees to comply with Ontario Employment Standards Act.
Onboarding processes to ensure smooth integration for new hires.
Build solid offerings, routines, and strategies for every aspect of your business, allowing you to confidently grow and maintain your wedding business for years to come.

3-6 months of one-on-one coaching following a structured curriculum with specific weekly themes related to work-life balance, pricing, marketing, business processes, client experience, and more. Includes plenty of hands-on feedback, insight, and strategy tailored specifically to you, your business, and your brand.
6-12 x 40-minute private recorded Zoom coaching sessions for working on your specific business and lifestyle goals. (Session quantity depends on your coaching term.)
Homework assignments, templates, and resources to help you implement what you’re learning and make progress faster.
6-12 x 20-minute checkpoint calls to give you the clarity and confidence you need to troubleshoot challenges and implement new strategies.
Email support between sessions to handle those moments of self-doubt and fear-of-failure mood swings.
Building a client/vendor onboarding process.
Help to create a legally binding contract template.
Sales & Marketing Plan – how to create and implement one.
Profit and Loss guidance.
Create an SOP Manual for your business (MOL requires this to be updated once a year).
Strategies to minimize ghosting.
Overview of your sales process.
Sales techniques and cold calling strategies including lead generation.
Software and system implementation to ensure your business runs effectively even during busy seasons, allowing you to take on more clients.
Finding your people in the industry and building connections that lead to more referrals and lasting relationships.
HR onboarding packages with a training starter package.
Finding more ways to increase your revenue.
How to get more 5-star reviews.
Social media audit (2 accounts).
Website audit – basic review, rewrite, or build a new website from scratch (cost of site not included).
How to price your product or service for profitability according to industry standards.
Recipes for floral designers to minimize waste and increase profits.
Review of your packages and pricing for profitability.
Blog overview and assistance in writing one blog.
Sales & Marketing strategies.
Information on grants.
Business references for grants and entrepreneur resources.
Discounts on Conference & Masterclass tickets.
Bonus: Staff coaching available.

Investment: $5,800 – $8,995 (depending on their 3 or 6-month package) + Taxes where applicable, Payment plans available

Increase Bookings: Learn effective marketing and sales techniques.
Boost Your Brand: Develop a strong brand identity and messaging.
Streamline Operations: Improve efficiency and reduce stress.
Enhance Client Experience: Deliver exceptional service and build lasting relationships.

Invest in yourself and your business. Sign up for coaching today!